02 / The backstory
A tiny label with a very loud inner life.
Lauren started making shirts because her notes app was getting too crowded. Every phrase is pulled from a real thought, a real text, or a real Tuesday.
“What if the shirt just said it?”
— Lauren, probably
No moodboards. Just moods.
01 — 04The art is intentionally a little off. The colors are never shy. The fit is the one you steal from your favorite person. This is a label for people who have something to say, even when they say they have nothing to say.
Read the notes